Privacy Policy

Last updated: 18/05/2026

This Privacy Policy explains how SS Sustain ("we", "us", "our") collects, uses, and protects your personal information when you use our website sssustain.com or any services we provide.

SS Sustain is operated by Sam Sutton, based in the United Kingdom. If you have any questions about this policy, please contact us at sam@sssustain.com.

1. Information We Collect

When you visit our website or sign up for coaching, we may collect the following information:

Your name, email address, and phone number when you purchase a coaching plan

Payment information (processed securely by Stripe, we do not store card details ourselves)

Health, fitness, and lifestyle information you provide as part of your coaching onboarding (training history, goals, dietary preferences, body measurements, progress photos)

Communication you send to us via WhatsApp, email, or our website

Technical data such as your IP address, browser type, device information, and how you use our website (collected automatically via standard analytics)

2. How We Use Your Information

We use your personal information to:

Deliver coaching services you have purchased

Build personalised training, nutrition, and mindset plans based on the information you provide

Communicate with you about your progress, plan adjustments, and support

Process payments and manage subscriptions

Send you transactional emails (receipts, welcome emails, check-in reminders)

Improve our services and website

Comply with legal obligations

3. Legal Basis For Processing

Under UK GDPR, we process your data on the following legal bases:

Contract: To deliver the coaching services you have purchased

Legitimate interest: To improve our services and run our business

Consent: Where you have explicitly opted in (for example, marketing emails)

Legal obligation: Where required by law

4. Sharing Your Information

We do not sell your personal information. We share data only with trusted third parties who help us run the business, including:

Stripe (payment processing)

Brevo (email communication)

Wistia (video hosting)

WhatsApp (client communication)

Cloud hosting providers (storing your data securely)

All third parties are GDPR-compliant and only process your data on our instructions.

5. How Long We Keep Your Data

We keep your personal information for as long as you are an active client and for up to 6 years after the end of your coaching for tax, accounting, and legal purposes. You can request earlier deletion (see Section 7).

6. Data Security

We take reasonable steps to protect your information using industry-standard security measures. However, no system is 100% secure, and we cannot guarantee absolute security of data transmitted online.

7. Your Rights Under UK GDPR

You have the right to:

Access the personal information we hold about you

Correct any inaccurate information

Delete your information (subject to legal exceptions)

Restrict how we use your information

Object to certain types of processing

Withdraw consent where we rely on it

Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, email us at sam@sssustain.com.

8. Cookies

Our website uses cookies to ensure the site functions correctly and to understand how visitors use it. By using our website, you consent to our use of cookies. You can disable cookies in your browser settings, though some parts of the site may not work properly.

9. Children

Our services are not intended for anyone under the age of 18. We do not knowingly collect data from children.

10. Changes To This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on this page with the "Last updated" date at the top.

11. Contact

If you have any questions or concerns about this Privacy Policy or your personal data, contact us at:

SS Sustain

Email: sam@sssustain.com

Trading name of: Sam Sutton